Privacy Policy - dietinbalance.com

Last updated July 11, 2025

This Privacy Policy for Lina Vaitkiene / dietinbalance.com (‘we’, ‘us’, ‘ours’, or ‘company’), describes how and why we might access, collect, use, and/or share (‘process’) your personal information when you use our services (‘Services’) including when you:

Visit our website dietinbalance.com (‘Website’).
Engage in Nutritional Therapy consultations.
Engage with us in other related ways, including any sales, marketing, or events.

What we do

We provide Nutritional Therapy services to clients to improve their health through diet and lifestyle interventions. We focus on preventative healthcare, the optimisation of physical and mental health and chronic health conditions. Through nutritional therapy consultations, dietary and lifestyle analysis and biochemical testing, we aim to understand the underlying causes of your health issues which we will seek to address through personalised dietary therapy, nutraceutical prescription (supplements) and lifestyle advice.

Data Controller Information

We are a registered data controller for all personal data collected in the course of Nutritional Therapy. ICO Registration Reference: ZB933809.

Questions or Concerns?

Reading this Privacy Policy will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at lina@dietinbalance.com.

1. Scope of the Privacy Policy

This Privacy Policy applies to all information that you provide to us and that we maintain electronically, whether you provide the information through our Website, or through other means.

This Privacy Policy does not apply to any Information that you may provide to third parties; for example, other websites linked to our Website. If you access our Website from a third party website, you may be required to also read and accept the Terms and Conditions and Privacy Policy of that website. We are not responsible for the privacy practices of those websites, and you should contact such third parties directly to determine their respective privacy policies.

2. What information do we collect?

PERSONAL INFORMATION YOU DISCLOSE TO US

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

Names
Email addresses
Phone numbers
Job titles
Billing addresses
GP contact information

Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

Health data including your previous medical history, dietary, lifestyle, supplement and medicine details, biochemical test results, clinic notes and health improvement plans.
Genetic data such as genetic test results.
Information revealing race or ethnic origin.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe or Paypal. You may find their privacy notice link(s) here: https://stripe.com/gb/privacy and https://www.paypal.com/uk/legalhub/paypal/privacy-full.

All information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

INFORMATION WE GET FROM OTHER SOURCES

We may obtain sensitive medical information in the form of test results from biochemical testing companies. We use this information in order to provide you with direct healthcare. This means that the legal basis of our holding your personal data is for legitimate interest.

We may obtain sensitive information from other healthcare providers. The provision of this information is subject to you giving us your express consent. If we do not receive this consent from you, we will not be able to coordinate your healthcare with that provided by other providers which means the healthcare provided by us may be less effective.

INFORMATION AUTOMATICALLY COLLECTED

We automatically collect certain information when you visit, use, or navigate our Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URL’s, device name, country, location, information about how and when you use our Website, and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Policy: https://dietinbalance.com/cookie-policy/.

The information we collect includes:

Log and usage data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity on the Website (such as date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’), and hardware settings).
Device data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location data. We collect location data such as information about your device’s location which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Website.

3. How do we process your information?

We process your personal information for a variety of reasons, depending on how you interact with us, including:

To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested Service.
To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested Service.
To send administrative information to you. We may process your information to send you details about our products and services, changes to out terms and policies, and other similar information.
To fulfil and manage your orders. We may process your information to fulfil and manage your orders, payments, returns, and exchanges through the Services.
To save and protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

4. What legal bases do we rely on to process your information?

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

Consent. We may process your information if you have given us permission (i.e. consent when submitting contact form) to use your personal for a specific purpose. You can withdraw your consent at any time.
Contractual necessity. We may process your personal information when fulfilling our obligations in providing you with our Services.
Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

5. When and with whom do we share your personal information?

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (‘third parties’) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for period we instruct.

The categories of third parties we may share personal information with are as follows:

Website Hosting and Maintenance Service
Appointment Scheduling Systems
Data Analytics Services
Finance and Accounting Tools
Email Communication Tools
Data Storage Service Providers

We also may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Online Contributions (e.g. Testimonials or Comments). If you voluntarily submit any comments, testimonials, photos, or content for publication, this information may be made publicly visible on the website or associated platforms. By submitting such content, you grant us a non-exclusive right to use, publish, or modify the content, subject to your consent and applicable copyright laws.

6. Do we use cookies and other tracking technologies?

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Website. Some online tracking technologies help us maintain the security of our Website, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies for analytics and advertising.

Specific information about how we use technologies and how you can refuse certain cookies is set out in our Cookie Policy: https://dietinbalance.com/cookie-policy/.

7. How long do we keep your information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 7 years or until person turns 26.

When we have no ongoing legitimate business need to process your personal information, we either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in a backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

We have implemented appropriate and reasonable technical measures designed to protect the security or any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information.

9. Do we collect information from minors?

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under 18, please contact us at lina@dietinbalance.com.

10. What are your privacy rights?

In some regions (like the EEA, UK, and Switzerland), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure, (iii) to restrict the processing of your personal information, (iv) if applicable, to data portability, and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us using contact details provided in the section 13.

If you ask us to delete your personal information, we will do so within a reasonable period of time, but not longer than one month from the date the request is received. Note, certain personal information may be exempt from such requests. We may require additional information from you to confirm your identity in responding to such requests and to satisfy our legal and security obligations. In addition, you should be aware that it is not always possible to completely remove or delete all your information from our databases without some residual data because of backups and other reasons. See also section 7 regarding our data retention period.

Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using contact details provided in the section 13.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: you can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using contact details provided in the section 13. You will then be removed from marketing lists. However, we may still communicate with you – for example, to send you service-related messages that are necessary for the administration and to respond to service requests, or for other non-marketing purposes.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove or to reject cookies, this could affect certain features or Website services. For further information see our Cookie Policy: https://dietinbalance.com/cookie-policy/

In accordance with our routine record keeping, we may delete certain records that contain personal information you have submitted through the Website. We are under no obligation to store such personal information indefinitely and disclaim any liability arising out of, or related to, the destruction of such personal information.

11. Non-EU and non-UK users

Our services are based in the United Kingdom. If you are accessing this Website from outside UK, please note that your information will be processed in accordance with UK data protection laws. By using our services, you consent to the transfer and processing or your data outside your country of residence, where data protection laws may be different.

12. Do we make updates to this policy?

We may update this Privacy Policy from time to time. The updated version will be indicated by ‘Last updated’ date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

13. How can you contact us about this policy?

If you have questions or comments about this policy, you may email us at lina@dietinbalance.com or contact us by visiting: https://dietinbalance/contact/.