Last updated July 6, 2025
This Cookie Policy explains how dietinbalance.com (“Company“, “we“, “us“, and “our“) uses cookies and similar technologies to recognise you when you visit our website at https://dietinbalance.com (“Website”). It explains what these technologies are, why we use them, and how you can control their use.
In some cases, we may use cookies to collect personal information, or data that becomes personal information if combined with other identifiers.
What are cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, dietinbalance.com) are called “first-party cookies.” Cookies set by other parties (such as analytics providers) are called “third-party cookies.” These enable third-party features or functionality to be provided through the website (e.g. analytics, embedded content). The third parties that set these cookies may recognise your device both when you visit our Website and when you visit other websites.
Why do we use cookies?
We use both first-party and third-party cookies for several purposes:
- Essential cookies: These are strictly necessary for our website to function and cannot be switched off in our systems.
- Performance and analytics cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our site.
- Preference cookies: These enable the website to remember choices you make (such as language or region).
We do not use cookies for advertising or behavioural tracking.
Third parties (e.g. Google Analytics) may also set cookies through our site. More details are provided below.
Types of Cookies We Use
| Cookie | Purpose | Provider | Duration | Type |
| wpEmojiSettingsSupports | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. | session | Necessary | |
| cookieyes-consent | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on their subsequent visits to this site. It does not collect or store any personal information of the site visitors. | 1 year | Necessary |
How can I control cookies?
You have the right to accept or reject non-essential cookies. You can manage your cookie preferences at any time by using our cookie consent tool (accessible via the cookie icon or banner on the website).
Additionally, you can control or delete cookies through your browser settings. Each browser has different procedures:
Please note that disabling cookies may impact the functionality of our Website.
Web Beacons and Similar Technologies
Cookies are not the only way we recognise or track visitors. We may use similar technologies such as web beacons (also called tracking pixels or clear GIFs), which are tiny graphic files containing a unique identifier. These help us track when a user visits a page or opens an email.
These tools allow us to understand user navigation patterns, determine whether you arrived via a third-party advertisement, and measure the effectiveness of our communications. Many of these technologies depend on cookies, so disabling cookies may limit their functionality.
Google Analytics 4 (GA4)
We use Google Analytics 4 to collect data about how visitors interact with our Website. GA4 helps us understand which pages are visited, how long users stay, what actions they take, and what types of devices and browsers are used.
Google Analytics 4 does not store full IP addresses and does not support third-party cookies. We do not use GA4 for advertising, remarketing, or user profiling.
The data collected may be transferred outside the UK or EU (e.g., to Google servers in the United States), but we have configured Google Analytics with privacy settings that align with UK GDPR requirements, including IP anonymisation.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other legal or regulatory reasons. Please revisit this page regularly to stay informed.